Research on Marketing Strategy Innovation of Xi’an Small and Medium-sized Private Enterprises in the Era of New Media and Artificial Intelligence

DOI

10.2991/assehr.k.191221.113How to use a DOI?

Keywords

new media, artificial intelligence, marketing, innovation, private enterprises

Abstract

With the rapid development of new media and artificial intelligence, marketing innovation is imperative for enterprises. The aim of this study is to provide some suggestions and references to the marketing innovation of private SMEs in Xi’an. The research methods of this study are the interview method, the SWOT analysis method, and BCG matrix. This paper discusses the impact of new media and artificial intelligence on enterprise marketing, analyzes the current situation and existing problems of marketing of private SMEs in Xi’an. Finally, a new framework for the marketing strategy innovation of private SMEs in Xi’an is proposed.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Chunli Huang
PY  - 2020
DA  - 2020/01/09
TI  - Research on Marketing Strategy Innovation of Xi’an Small and Medium-sized Private Enterprises in the Era of New Media and Artificial Intelligence
BT  - Proceedings of the 2019 3rd International Conference on Education, Economics and Management Research (ICEEMR 2019)
PB  - Atlantis Press
SP  - 470
EP  - 473
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.191221.113
DO  - 10.2991/assehr.k.191221.113
ID  - Huang2020
ER  -