Study on the Competitiveness of Traditional Chinese Medicine Enterprises Based on the Factor Analysis

DOI

10.2991/assehr.k.191221.033How to use a DOI?

Keywords

Competitive Power, Traditional Chinese Medicine Enterprises, Competitiveness Evaluation, Factor Analysis

Abstract

Chinese Pharmaceutical industry is an emerging strategic industry with great advantages in China. Improving the competitiveness of Traditional Chinese Medicine (TCM) Enterprises is an inevitable choice for realizing the modernization of TCM. This article selects seven TCM Enterprises with strong research and development capabilities as research objects and establishes an evaluation index system from enterprises and consumers. The data of TCM Enterprises obtained by the network collection and questionnaire survey, and quantitatively study the competitiveness of TCM Enterprises based on a factor analysis method. The research shows that the factors affecting the competitiveness of TCM Enterprises are enterprise factors and social product factors. That is, TCM Enterprises still need to strengthen their business scale and corporate responsibility. It is suggested that TCM Enterprises should expand its scale to improve economic efficiency, and hold activities to shape corporate image, thereby enhancing the competitiveness of TCM Enterprises.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yongyan Wang
AU  - Jian Zhang
PY  - 2019
DA  - 2019/12/30
TI  - Study on the Competitiveness of Traditional Chinese Medicine Enterprises Based on the Factor Analysis
BT  - Proceedings of the 2019 3rd International Conference on Education, Economics and Management Research (ICEEMR 2019)
PB  - Atlantis Press
SP  - 140
EP  - 143
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.191221.033
DO  - 10.2991/assehr.k.191221.033
ID  - Wang2019
ER  -