Utilization of Advertising in Public Spaces as Material Teach Persuasion Text Material for Class XI Students

DOI

10.2991/978-2-38476-226-2_12How to use a DOI?

Keywords

Teaching Materials; Persuasion Texts; Directive Speech Acts

Abstract

XXI century learning innovation is growing more rapidly. Teaching materials are one of the important components in learning success. Teaching materials are not always in the form of books but teaching materials can be developed into various media. Likewise with learning Indonesian persuasion text material that can be related to directive speech act theory and contextual learning that utilizes the surrounding environment to create meaningful learning for students. This study aims to: (1) know the basic theory of directive speech acts according to experts and the relationship between persuasion texts; (2) prove the relevance of advertisements in public spaces can be used as teaching materials for persuasion text materials; and (3) designing the concept of innovation of teaching materials for persuasion text materials for grade XI students. This research uses qualitative methods with a descriptive approach. Data sources are various types of advertisements in public spaces, such as banners, posters, running text, and billboards. The data is used to analyze the elements of persuasion and directive speech acts in his writing, then developed into teaching material concepts that can be used by teachers and students. Based on the research conducted, it is proven that there is relevance between the theory of directive speech acts, persuasion texts, and the development of teaching materials that are in accordance with the highly contextual learning patterns of the XXI century. In this study, a new theory was found that advertising media can be classified based on the content / context of the sentences delivered, such as about economics, health, state, and business. Meanwhile, in the development of teaching materials that are in accordance with the learning patterns of the XXI century, teachers are challenged to be more creative and innovative while still utilizing technology.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Raindini Citra Handayani
AU  - Safitri Anasari
AU  - Fitri Anisa
AU  - Duwi Saputro
AU  - Harun Joko Prayitno
PY  - 2024
DA  - 2024/05/28
TI  - Utilization of Advertising in Public Spaces as Material Teach Persuasion Text Material for Class XI Students
BT  - Proceedings of the 3rd International Conference on Education for All (ICEDUALL 2023)
PB  - Atlantis Press
SP  - 116
EP  - 131
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-226-2_12
DO  - 10.2991/978-2-38476-226-2_12
ID  - Handayani2024
ER  -