Proceedings of the Ninth International Conference on Entrepreneurship and Business Management (ICEBM 2020)

Consumer Intention Index in Batik Industry Using Structural Equation Modeling

Authors
Keni Keni, Lerbin R. Aritonang R., Ary Satria Pamungkas
Corresponding Author
Keni Keni
Available Online 9 May 2021.
DOI
10.2991/aebmr.k.210507.082How to use a DOI?
Keywords
Intention, Trust, Perceived Value, Perceived Quality, Consumer Intention Index
Abstract

This is a continuation of previous research conducted by the same researchers. However, apart from including subjects from Malaysia, the antecedent variables are different. All variables were measured using a Likert-scale with the scores ranging from 1 to 10. The convergent and discriminant validity, as well as the reliability of the instrument were tested empirically. From the results, it is known that trust has a direct effect on intention. In addition, both perceived value and perceived quality have a direct or indirect effect towards intention through trust. At the end of this article, suggestions for future research are also presented.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the Ninth International Conference on Entrepreneurship and Business Management (ICEBM 2020)
Series
Advances in Economics, Business and Management Research
Publication Date
9 May 2021
ISBN
978-94-6239-375-2
ISSN
2352-5428
DOI
10.2991/aebmr.k.210507.082How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Keni Keni
AU  - Lerbin R. Aritonang R.
AU  - Ary Satria Pamungkas
PY  - 2021
DA  - 2021/05/09
TI  - Consumer Intention Index in Batik Industry Using Structural Equation Modeling
BT  - Proceedings of the Ninth International Conference on Entrepreneurship and Business Management (ICEBM 2020)
PB  - Atlantis Press
SP  - 552
EP  - 560
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210507.082
DO  - 10.2991/aebmr.k.210507.082
ID  - Keni2021
ER  -