Sustainable Entrepreneurship in SMEs: The Case of Creative-Industry SMEs in Jambi, Indonesia

DOI

10.2991/aebmr.k.210507.081How to use a DOI?

Keywords

sustainable attitude, social norms, perceived desirability, sustainable entrepreneurship, SMEs, creative-industry

Abstract

This study aimed to investigate the relationship between motivational factors and the tendency to carry out sustainable entrepreneurship in Small and Medium Enterprises (SMEs). We proposed that there is an effect of sustainable attitude, social norms, and perceived desirability on sustainable entrepreneurship. A sample of 100 SME owners from creative industry in Jambi, Indonesia, participated in the study. Data analysis was performed using multiple regression analysis. This research concluded that there is a significant effect of sustainable attitude, social norms, and perceived desirability on sustainable entrepreneurship among creative-industry SMEs in Jambi. Theoretically, this study is enriching sustainable entrepreneurship research at the SME-level. In practical terms, the implications of this research can be the consideration for government and local policy-makers in encouraging sustainable entrepreneurship practices, especially at the SME-level.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Hetty Karunia Tunjungsari
AU  - Frangky Selamat
AU  - Chairy Chairy
PY  - 2021
DA  - 2021/05/09
TI  - Sustainable Entrepreneurship in SMEs: The Case of Creative-Industry SMEs in Jambi, Indonesia
BT  - Proceedings of the Ninth International Conference on Entrepreneurship and Business Management (ICEBM 2020)
PB  - Atlantis Press
SP  - 546
EP  - 551
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210507.081
DO  - 10.2991/aebmr.k.210507.081
ID  - Tunjungsari2021
ER  -