All of the articles in this proceedings volume have been presented at the 2024 International Conference on Digital Economy and Marxist Economics (ICDEME2024) during October 25 - 27, 2024 in Baise, China. These articles have been peer reviewed by the members of the Scientific Committees and reviewers...

This study investigates the impact of the Belt and Road Initiative (BRI) on bilateral trade between China and South Asian countries through a quantitative research approach. The research focuses on the independent variable of BRI participation, comparing India, which does not participate, with Pakistan,...

Innovation is an essential approach to improving organizational performance. As the core element of supply chain management, supply chain integration has been widely concerned in promoting enterprise innovation. Although previous studies have examined the impact of supply chain integration on enterprise...

Intelligent advertising combines AI and big data technologies to achieve accurate placement of personalized advertising content by analyzing user behavior and preferences. This paper introduces the construction concept of AdMind, a smart advertising platform, which realizes the whole-process intelligent...

In response to the current research gaps in cross-modal semantic communication within the tourism industry, this study proposes the architecture, core concepts, key technologies, practical applications, and challenges of a cross-modal semantic communication system driven by artificial intelligence. The...

Under the background of the rise of the digital economy, the industrial Internet has become a key breakthrough in the integration of data and reality, and an important driving factor to promote the value of advanced manufacturing enterprises. Based on the micro enterprise data of China’s advanced manufacturing...

The research is based on the background of mobile Internet and the product life cycle theory, to discuss how to improve customer satisfaction so as to drive customers to buy or repeat purchases. This paper constructs a theoretical model of customer online purchasing decision-making, attempting to assist...

In the context of the rapid development of information technology, digital transformation has become a crucial means for enterprises to enhance their competitiveness. However, the effects of digital transformation vary significantly among enterprises in different regions. This study selects listed companies...

Xi Jinping made an important conclusion about the development of new-quality productivity, which play an increasingly important role in economic and social development. This text discusses what digital innovation is and how digital innovation affects the development of new-quality productivity, and clarifies...

In the digital economy era, more opportunities and challenges for the sustainable tourism have been recognized by major economics. As the core of regional economic integration, improving tourism image for the urban agglomerations has been considered as a critical thrust in driving regional tourism economy....

Based on the panel data of 41 cities in the Yangtze River Delta region from 2011 to 2021, this paper conducts an empirical test, and uses the two-way fixed effect model and the intermediary effect model to study the impact of fiscal science and technology expenditure on the coordinated development of...

With the advancement of the global wave of digitalization, all walks of life are actively seeking changes, hoping to bring new development through digitalization, and education is also seeking digital transformation. Under the current situation, the digital transformation of enterprises has brought about...

This paper utilizes the Data Envelopment Analysis (DEA) model to calculate the banana production efficiency of sample farmers in Hainan's major banana-producing counties and cities, analyzing the distribution and variation patterns of banana production technical efficiency in conjunction with the...

The development of digital trade between countries along the Belt and Road is an indispensable path for promoting high-quality foreign trade. This paper is based on the panel data of different types of digital trade between China and countries along the Belt and Road from 2010 to 2019. Moreover, the...

This study examines the policy effects of tax reduction and fee reduction measures on technological innovation of enterprises in Anhui Province, Shanghai, Jiangsu Province, and Zhejiang Province. The analysis utilizes data from a total of 594 listed companies in the Shanghai and Shenzhen stock markets,...

In the reform and opening up, Guangdong Province has gradually achieved vigorous economic development, with its total economic output ranking first in the country for 34 consecutive years, and its economic strength has greatly improved. However, the phenomenon of economic polarization still exists in...

This study examines the mechanisms of action between rural rejuvenation and the digital economy by combining theories from both fields. The panel data from 14 cities in Guangxi, China, is the source of the survey data. An econometric model was built, and pertinent model testing and analysis were carried...

This study employs the Vector Autoregressive Model (VAR) to investigate the impact of different variables on cross-border capital flows in China’s financial markets, taking the balance of foreign exchange settlement and sales in capital, financial items, direct investment, and securities investment as...

Resource-based enterprises play a pivotal role in driving local economic growth and social development. This study examines resource-based listed enterprises in Guangxi from 2000 to 2022, leveraging the CSMAR database as the primary data platform to empirically investigate the interrelationships among...

Based on the perspective of the digital economy, this paper examines relevant data on the audit of government-specialized poverty alleviation funds in China. Using County R’s audits of targeted poverty alleviation funds during the poverty alleviation period as a case study, it analyzes the basic situation...

This study aims to explore how knowledge sharing influences employees’ work engagement through the mediating effect of job creativity and to verify the moderating roles of psychological safety and perceived organizational support in this process. By performing regression analysis and testing mediation...

This study aims to explore how relationship strength in social networks influences users’ information-sharing behavior and examine the moderating role of privacy awareness. A survey method was employed to collect 269 valid responses, covering users’ information-sharing behavior, relationship strength,...

This paper outlines the cooperation and confrontation between the Chinese and American in the 21st century. Based on the basic principles of ecology, it discusses the economic development strategies of China and the United States in terms of the principle of ecological niche, the characteristics of interspecific...

Having explored the profound impact of digital transformation on enterprise human resource management models, this study proposed the challenges and strategic responses faced by enterprise human resource management in the context of digital transformation, and conducted a questionnaire survey on the...

Chinese-style modernization involves the modernization of a large population, requiring top-level design in terms of scale and structure. The population perspective in Xi Jinping’s Thought on Socialism with Chinese Characteristics for a New Era serves as the fundamental guide for population policies....