Research on the Impact of Customer Satisfaction on Purchasing Behavior in the Background of Online Marketing

DOI

10.2991/978-94-6463-636-9_7How to use a DOI?

Keywords

Online Marketing; Customer Satisfaction; Purchasing Decision

Abstract

The research is based on the background of mobile Internet and the product life cycle theory, to discuss how to improve customer satisfaction so as to drive customers to buy or repeat purchases. This paper constructs a theoretical model of customer online purchasing decision-making, attempting to assist enterprises in accurately positioning their products, making the improvement of product development and service quality more targeted, and further enhancing the enterprises’ online marketing capabilities and competitiveness in the market, and finally provides relevant suggestions and recommendations.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Qinghua Qin
PY  - 2024
DA  - 2024/12/31
TI  - Research on the Impact of Customer Satisfaction on Purchasing Behavior in the Background of Online Marketing
BT  - Proceedings of the 2024 International Conference on Digital Economy and Marxist Economics (ICDEME 2024)
PB  - Atlantis Press
SP  - 67
EP  - 73
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-636-9_7
DO  - 10.2991/978-94-6463-636-9_7
ID  - Qin2024
ER  -