Proceedings of the International Workshop on Navigating the Digital Business Frontier for Sustainable Financial Innovation (ICDEBA 2024)

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The Impact of Artificial Intelligence on Live Streaming Commerce: Opportunities and Challenges

Authors
Ruijie Yu1, *
1Affiliated International School (YHV), Shenzhen University, Shenzhen, China, 518000
*Corresponding author. Email: chrisyu_07@yzpc.edu.cn
Corresponding Author
Ruijie Yu
Available Online 24 February 2025.
DOI
10.2991/978-94-6463-652-9_74How to use a DOI?
Keywords
Artificial Intelligence; Live Streaming Commerce; E-commerce Innovation; Consumer Engagement
Abstract

The Artificial Intelligence (AI) technology is rapidly changing the live e-commerce industry. This study examines the application of AI technology in live e-commerce and its impact. With the rapid development of live e-commerce in China, AI anchors are gradually being widely used to provide 24/7 live streaming services, increase brand exposure and reduce operational costs. AI technology is not only able to increase sales conversion through personalized recommendation systems, but also attract international consumers through real-time translation. However, there are many challenges associated with AI anchors, including a lack of emotional resonance with viewers, low consumer acceptance of AI, and the potential for unemployment. In addition, privacy and data security issues have raised concerns in the application of AI technology. Nonetheless, AI live e-commerce has brought new changes and innovations to the retail industry, and its potential will continue to expand in the future with the development of technology, making AI live e-commerce promises to be more advanced and specialized.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Workshop on Navigating the Digital Business Frontier for Sustainable Financial Innovation (ICDEBA 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
24 February 2025
ISBN
978-94-6463-652-9
ISSN
2352-5428
DOI
10.2991/978-94-6463-652-9_74How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Ruijie Yu
PY  - 2025
DA  - 2025/02/24
TI  - The Impact of Artificial Intelligence on Live Streaming Commerce: Opportunities and Challenges
BT  - Proceedings of the International Workshop on Navigating the Digital Business Frontier for Sustainable Financial Innovation (ICDEBA 2024)
PB  - Atlantis Press
SP  - 710
EP  - 715
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-652-9_74
DO  - 10.2991/978-94-6463-652-9_74
ID  - Yu2025
ER  -