Dynamics of Political Communication in Identity and Diversity Issues in Indonesia: A Study of the 2024 Presidential Election of the Republic of Indonesia

DOI

10.2991/978-2-38476-285-9_25How to use a DOI?

Keywords

Political Communication; Identity and Religion Issues; 2024 Presidential Election

Abstract

The 2024 Presidential Election of the Republic of Indonesia is an important event to study the dynamics of political communication, especially related to identity and diversity issues. This study aims to explore how candidates and political parties use these issues in their communication strategies, as well as analyze their impact on public perception and social polarization. Using a qualitative method with critical discourse analysis, this study analyzes campaign speeches, political advertisements, and activities on social media. The findings show that identity issues, such as religion, ethnicity, and regional origin, are often used to strengthen support for certain groups, both through exclusive and inclusive narratives. The explicit use of identity issues in political campaigns can rally support, but it can also increase tensions between groups, fuel polarization, and intensify ‘us versus them’ feelings in society. Social media doubles as a tool to spread political messages that reinforce stereotypes or promote unity. As a result, society becomes more ideologically divided, with a tendency to increase intolerance. Therefore, this study emphasizes the importance of ethics in political communication and the need for a more inclusive and responsible approach to political campaigns. Stricter regulations on the dissemination of information on social media and efforts to promote inclusive dialogue are urgently needed to maintain social cohesion in the midst of diversity. This study shows that the issue of identity and diversity has a great impact on social polarization through social media.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Mumhammad Latip Kahpi
PY  - 2024
DA  - 2024/09/29
TI  - Dynamics of Political Communication in Identity and Diversity Issues in Indonesia: A Study of the 2024 Presidential Election of the Republic of Indonesia
BT  - Proceedings of the 1st International Conference Da'wah and Communication Disruptios Era 5.0 (ICDCDE 2024)
PB  - Atlantis Press
SP  - 193
EP  - 199
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-285-9_25
DO  - 10.2991/978-2-38476-285-9_25
ID  - Kahpi2024
ER  -