Da’wah and Social Media: Analysis of the Da’wah Model for Community Empowerment on the Trace Bang Ibra Youtube Channel

DOI

10.2991/978-2-38476-285-9_8How to use a DOI?

Keywords

Da’wah; Empowerment and Social Media

Abstract

This research aims to explore da’wah in the form of community empowerment on social media through a pioneering approach or building personal branding through YouTube. Community empowerment focuses on efforts to find dluafa groups, share videos with the wider community to attract donors, and carry out empowerment activities as needed.Using the YouTube video document analysis method on the Bang Ibra Adventure Trail channel with a certain duration and theme, researchers understand the social context of empowerment preaching. Bang Ibra narratively tells the story of people’s lives with their own uniqueness, with the aim of fostering humanitarian solidarity in the form of aid/donations. This research shows that on the Trace Bang Ibra YouTube channel there is a form of community empowerment preaching. The YouTuber’s success in attracting and mobilizing people to become donors can be seen, being able to convince the dluafa to be ready to move location and spend a little money to build their house. Bang Ibra, through a story with a neat combination of pictures, words and background sound, succeeded in managing the sympathy of donors, which he realized by building a house and mosque. These findings have significant value in offering insight for da’wah institutions and other communities that are concerned with improving the economy or status of dluafa as empowered groups, to adopt a similar approach. Bang Ibra, through his YouTube channel, has been categorized as successful in facilitating the creation of stability for the poor in the midst of community life in terms of continuity of education, religious practices, economic improvement and social independence. This research contributes original insight by highlighting the success of the empowerment da’wah pattern by YouTubers in collaboration with donors and the local government which was able to strengthen the spirit of living in the old world, ready to continue their children’s education.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Cucu Cucu
AU  - Amalia Irfani
PY  - 2024
DA  - 2024/09/29
TI  - Da’wah and Social Media: Analysis of the Da’wah Model for Community Empowerment on the Trace Bang Ibra Youtube Channel
BT  - Proceedings of the 1st International Conference Da'wah and Communication Disruptios Era 5.0 (ICDCDE 2024)
PB  - Atlantis Press
SP  - 68
EP  - 73
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-285-9_8
DO  - 10.2991/978-2-38476-285-9_8
ID  - Cucu2024
ER  -