Kidfluencers: The Rise of Capitalizing Kids as Instagram Microcelebrities in Indonesia

DOI

10.2991/978-2-38476-321-4_6How to use a DOI?

Keywords

Kidfluencers; Instagram; Capitalizing; Microcelebrity

Abstract

Instagram is popular social media in Indonesia. There are people who gain income from Instagram, including kids. The kids who gain income on Instagram are called kidfluencers. The existence of kidfluencers becomes interesting to be connected with the regulation of Instagram where the minimum age for people to operate their own social media is thirteen years old. It becomes contradictory with the condition of kidfluencers, they exist with big fame at a young age but they are not legal by age to have an Instagram account, let alone to work as influencers. The condition makes the parents handle their kids’ Instagram accounts which lead to capitalizing. This research uses qualitative content analysis method. It is hoped that this method can help the researchers to answer several problems. The problems include the forms of capital and the process of the kidfluencers become microcelebrities. Capitalizing cannot be excluded due to the condition where the kids who appear as the main actors with various capital but in reality, the owner of those capital is their parents. In this case, the kidfluencers transform into the micro celebrities where they are famous to niche audiences only and they are reciprocal in their interactions with viewers. The impact of capitalizing kidfluencers as micro celebrities is that the kids slowly lose their identity where they usually play, express and explore themselves freely. By being celebrities at a young age, kids also receive various comments about the uploaded contents.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Desthia Amalia
AU  - Warto Warto
AU  - Titis Srimuda Pitana
AU  - Sri Kusumo Habsari
PY  - 2024
DA  - 2024/12/24
TI  - Kidfluencers: The Rise of Capitalizing Kids as Instagram Microcelebrities in Indonesia
BT  - Proceedings of the Third International Conference on Communication, Language, Literature, and Culture (ICCoLliC 2024)
PB  - Atlantis Press
SP  - 62
EP  - 76
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-321-4_6
DO  - 10.2991/978-2-38476-321-4_6
ID  - Amalia2024
ER  -