Developing Entrepreneurship Program for Rural Community with WhatsApp as A Social Capital

DOI

10.2991/assehr.k.211101.004How to use a DOI?

Keywords

social capital; entrepreneurship development; whatsapp

Abstract

The COVID-19 pandemic requires people to use remote communication applications to carry out business activities. With the implementation of Community Activity Restrictions (PPKM) by the government which restrict mobility and community activities in several areas, many people feel that their economy has stopped and the community has difficulty meeting their needs. Common people have difficulty finding food and traders have difficulty finding buyers because most of them are traditional traders who do not understand internet marketing technology and do not feel the need for it because their stock of goods is limited for local people. This study intends to develop entrepreneurship by using the WhatsApp communication application as social capital in local communities. WhatsApp is an application that is commonly used by people today to communicate. By training and developing a communication system on WhatsApp as a simple marketplace for the surrounding community to continue their activities without meeting each other, they can meet their needs to carry out their economic activities again. This research used the 3rd level of Research and Development research model to recreate Whatsapp into a marketplace and entrepreneurship online class where people conduct entrepreneurship learning and economic activities. As social capital, WhatsApp communication can be applied in local scale entrepreneurship development programs by changing group rules and providing consultation and learning services to the community. Communities need simplicity in learning new things, especially in community development and entrepreneurship to increase resilience to the existing situation and increase their economic value. In conducting community learning, inclusion and understanding diversity are needed.

Copyright

© 2021 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Dewi Sylviani
AU  - Entoh Tohani
PY  - 2021
DA  - 2021/11/13
TI  - Developing Entrepreneurship Program for Rural Community with WhatsApp as A Social Capital
BT  - Proceedings of the 1st International Conference on Continuing Education and Technology (ICCOET 2021)
PB  - Atlantis Press
SP  - 21
EP  - 28
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211101.004
DO  - 10.2991/assehr.k.211101.004
ID  - Sylviani2021
ER  -