Digital Identity: A Gendered Analysis of Self-Presentation by Chinese National Swimming Team Athletes on Weibo

DOI

10.2991/assehr.k.200901.039How to use a DOI?

Keywords

identity, self-presentation, athletes, media, gender

Abstract

Guided by Goffman’s concepts of impression management and gender display, this research applied the content analysis to study the Weibo photo posts of six athletes from the Chinese national swimming team and explore the online impression management styles and gender differences among them. The results revealed that there were significant gender differences in the online impression management of Chinese national swimming team athletes, which were mainly reflected in the aspects of selfies and clothing. Further, this research also verified the applicability of Goffman’s gender display concept in the digital age. Although this concept was developed in the context of advertising research, many rules still applied to the online photo-based self-presentation of swimmers, the most apparent of which were the relative size and the feminine touch.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Chenyu Ni
AU  - Ge Liu
PY  - 2020
DA  - 2020/09/01
TI  - Digital Identity: A Gendered Analysis of Self-Presentation by Chinese National Swimming Team Athletes on Weibo
BT  - Proceedings of 5th International Conference on Contemporary Education, Social Sciences and Humanities - Philosophy of Being Human as the Core of Interdisciplinary Research (ICCESSH 2020)
PB  - Atlantis Press
SP  - 197
EP  - 202
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200901.039
DO  - 10.2991/assehr.k.200901.039
ID  - Ni2020
ER  -