Methods and Mechanisms for Mobilizing Users of Social Networks: The Example of Environmental Protests in 2019

DOI

10.2991/assehr.k.200901.025How to use a DOI?

Keywords

protest, civic engagement, virtual protest, involvement, involvement mechanisms, mobilization tools, information

Abstract

The paper considers the theoretical aspects of the formation of protest activity, in particular, reveals the influence of the development of Internet technologies on the transformation of protest forms and tools for involving citizens in virtual activity. In the example cases - environmental protests against the construction of the landfill near the Shies station Arkhangelsk region against the building PPM in Vologda and by applying such methods political analysis as event - analysis index analysis disclosed features of the application user engagement mechanisms social network “Vkontakte” into a virtual protest. Various types of information published on social networks are described: photos, videos, text, a link to an external Internet source. Their effectiveness is evaluated in terms of user involvement in viewing, discussion of the proposed information.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Alexander Sokolov
AU  - Aleksey Belyakov
AU  - Svetlana Mironova
PY  - 2020
DA  - 2020/09/01
TI  - Methods and Mechanisms for Mobilizing Users of Social Networks: The Example of Environmental Protests in 2019
BT  - Proceedings of 5th International Conference on Contemporary Education, Social Sciences and Humanities - Philosophy of Being Human as the Core of Interdisciplinary Research (ICCESSH 2020)
PB  - Atlantis Press
SP  - 125
EP  - 130
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200901.025
DO  - 10.2991/assehr.k.200901.025
ID  - Sokolov2020
ER  -