Proceedings of the 4th International Conference on Culture, Education and Economic Development of Modern Society (ICCESE 2020)

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Research on Digital Development of Traditional Culture of Chinese Herbal Medicine*

Authors
Ting He, Supei Xue, Yahong Zhang
Corresponding Author
Ting He
Available Online 19 March 2020.
DOI
10.2991/assehr.k.200316.055How to use a DOI?
Keywords
Chinese herbal medicine, culture, digitization
Abstract

Chinese people have a high sense of identity for herbal medicine in the hearts. However, they mainly focus on pharmacological research. Chinese herbal medicine culture also includes the visual aesthetics and cultural aesthetics of herbal medicine. The creative development of traditional culture of Chinese herbal medicine needs to find a unique cultural entry point and focus on the areas that have not been developed. After refining the cultural core of herbal medicine, it is necessary to investigate the developed areas of herbal medicine, understand the development possibilities of unexplored areas, identify the characteristics of the audience, and determine the development style. It is required to take digital media as the carrier of expression. According to the characteristics of fast information transmission speed and wide audience of digital media, the interactive form of herbal medicine communication is developed. With the development direction and positioning of herbal culture, a gradual step-by-step development plan will be formulated. The first is to develop graphic digital artwork of herbal culture, the second is to develop the cultural and creative physical works of herbal culture, and the third is to develop digital interaction of herbal culture.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 4th International Conference on Culture, Education and Economic Development of Modern Society (ICCESE 2020)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
19 March 2020
ISBN
978-94-6252-931-1
ISSN
2352-5398
DOI
10.2991/assehr.k.200316.055How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Ting He
AU  - Supei Xue
AU  - Yahong Zhang
PY  - 2020
DA  - 2020/03/19
TI  - Research on Digital Development of Traditional Culture of Chinese Herbal Medicine*
BT  - Proceedings of the 4th International Conference on Culture, Education and Economic Development of Modern Society (ICCESE 2020)
PB  - Atlantis Press
SP  - 238
EP  - 241
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200316.055
DO  - 10.2991/assehr.k.200316.055
ID  - He2020
ER  -