Study on the National Style in Packaging Design

DOI

10.2991/assehr.k.200316.054How to use a DOI?

Keywords

packaging, national style, traditional culture

Abstract

China’s packaging design shows not only traditional culture, but also a comprehensive design that coexists with the times. It is necessary to discover and research Chinese own culture, develop its cultural value, and creatively integrate it into the company’s product design to enrich the cultural meaning of the product and enhance the value of the product. While absorbing and drawing on foreign design concepts and methods, China packaging attaches importance to and inherits the outstanding cultural traditions of its own nation, and it is good at using rich traditional Chinese elements to make products with both contemporary and global languages, containing the traditional Chinese spiritual wisdom. Packaging design is a comprehensive art and a materialized cultural carrier. The national style in China’s packaging design is the Chinese style formed with the Han nationality as the main body. It is both an art and a cultural carrier. Only by fully understanding the dialectical relationship of inheritance and development in the design of packaging national style can it be possible to create a packaging image with a distinct national style.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Huimin Liu
PY  - 2020
DA  - 2020/03/19
TI  - Study on the National Style in Packaging Design
BT  - Proceedings of the 4th International Conference on Culture, Education and Economic Development of Modern Society (ICCESE 2020)
PB  - Atlantis Press
SP  - 235
EP  - 237
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200316.054
DO  - 10.2991/assehr.k.200316.054
ID  - Liu2020
ER  -