Corporate Culture as a Tool for Improving the Effectiveness of Education Management and a Source of Competitiveness and Success of Higher School in Modern Conditions

DOI

10.2991/iccese-19.2019.349How to use a DOI?

Keywords

corporate culture; corporate ethics; management; mission; ideology; efficiency

Abstract

The article is devoted to the issues of formation and transformation of corporate culture as an element of promoting education and science, and contributing to interaction between the leader and subordinates, the professor and students. Moreover, a thorough analysis of the experience of domestic higher education institutions and commercial companies has proved that corporate culture is one of the most effective management tools, as well as one of the main sources of competitive advantages and success.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Iraida Romanova
AU  - Olga Zhukova
AU  - Nelya Korbukova
PY  - 2019/04
DA  - 2019/04
TI  - Corporate Culture as a Tool for Improving the Effectiveness of Education Management and a Source of Competitiveness and Success of Higher School in Modern Conditions
BT  - Proceedings of the 3rd International Conference on Culture, Education and Economic Development of Modern Society (ICCESE 2019)
PB  - Atlantis Press
SP  - 1579
EP  - 1582
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccese-19.2019.349
DO  - 10.2991/iccese-19.2019.349
ID  - Romanova2019/04
ER  -