The Role of Dividend Policy in Mediating the Influence of Marketing Activities, Asset Growth, and Business Risk on Firm Value

DOI

10.2991/978-94-6463-394-8_22How to use a DOI?

Keywords

Marketing activities; Asset growth; Business risks; Firm value; Dividend policy

Abstract

This research aims to explore the influence or impact of marketing activities, asset growth, and business risk on company value by including dividend policy as an intervening variable. The data comes from the website www.idx.co.id and includes financial reports of manufacturing companies in the food and beverage subsector from 2018 to 2022. The research sample comprises 20 manufacturing companies in the food and beverage subsector listed on the Indonesia Stock Exchange (BEI). Sampling was carried out using the purposive sampling method. Data analysis was carried out using the multivariate analysis method. The research results reveal that marketing activities positively, although not significantly, impact on dividend policy. Asset growth has a significant negative impact on dividend policy. Meanwhile, business risk has a positive but insignificant impact on dividend policy. Marketing activities have a positive and significant impact on company value. Asset growth does not have a significant impact on company value. Business risk has a negative and significant impact on company value, and dividend policy has a positive and significant impact on company value. In the context of the relationship between marketing activities, asset growth, business risk, dividend policy, and company value, marketing activities appear to act as factors that increase company value directly. Conversely, asset growth has a negative impact on dividend policy, which in turn affects company value. Although business risk has a positive influence on dividend policy, it does not significantly affect company value. Dividend policy positively and significantly influences company value through its role as an intermediary between marketing activities and company value.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Tri Yulianto
AU  - Hasanudin Hasanudin
PY  - 2024
DA  - 2024/05/02
TI  - The Role of Dividend Policy in Mediating the Influence of Marketing Activities, Asset Growth, and Business Risk on Firm Value
BT  - Proceedings of the International Conference on Business, Management, Accounting and Sustainable Economy (ICBMASE 2023)
PB  - Atlantis Press
SP  - 215
EP  - 231
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-394-8_22
DO  - 10.2991/978-94-6463-394-8_22
ID  - Yulianto2024
ER  -