Proceedings of the International Conference on Business, Management, Accounting and Sustainable Economy (ICBMASE 2023)

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The Influence of Online Trust, Sales Promotion and Electronic Word of Mouth on Repurchase Intention

Authors
Putri Adwi Ramadani1, Resti Hardini1, *
1Faculty of Economics and Business, National University, Jakarta, Indonesia
*Corresponding author. Email: resti.hardini@civitas.unas.ac.id Email: putriadwi05@gmail.com
Corresponding Author
Resti Hardini
Available Online 2 May 2024.
DOI
10.2991/978-94-6463-394-8_21How to use a DOI?
Keywords
Online Trust; Sales Promotion; Electronic Word Of Mouth; Repurchase Intention
Abstract

The level of competition for e-commerce trade is getting tougher. Studies to support the sustainability of e-commerce are still in demand. This sustainability is demonstrated by interest in repurchasing. Therefore, this research examines the determining factors in increasing repurchase interest among Shopee e-commerce consumers in South Jakarta, Indonesia. The determining factors tested are online trust, sales promotion, and electronic word of mouth (e-WOM). Samples were taken from Shopee consumers who live in South Jakarta, Indonesia. Then, the collected data was analyzed using multiple regression. The results show that online trust, sales promotions, and enhanced e-WOM will increase interest in repurchasing. So, Shopee should continue to initiate positive comments that form e-WOM because this factor makes the biggest contribution to influencing repurchase interest compared to the other two factors.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Business, Management, Accounting and Sustainable Economy (ICBMASE 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
2 May 2024
ISBN
978-94-6463-394-8
ISSN
2352-5428
DOI
10.2991/978-94-6463-394-8_21How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Putri Adwi Ramadani
AU  - Resti Hardini
PY  - 2024
DA  - 2024/05/02
TI  - The Influence of Online Trust, Sales Promotion and Electronic Word of Mouth on Repurchase Intention
BT  - Proceedings of the International Conference on Business, Management, Accounting and Sustainable Economy (ICBMASE 2023)
PB  - Atlantis Press
SP  - 208
EP  - 214
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-394-8_21
DO  - 10.2991/978-94-6463-394-8_21
ID  - Ramadani2024
ER  -