Tourist Satisfaction, Gratitude and Word of Mouth Intention:

An Evidence from Indonesia

DOI

10.2991/assehr.k.210424.082How to use a DOI?

Keywords

tourist satisfaction, gratitude, positive WoM

Abstract

The goal of the present study is to propose a mediating role of gratitude in the link between tourist satisfaction and positive WoM intention. The data were collected through a survey involving 142 tourists in Indonesia who have experienced tourism services in the country. Based on the data, we managed to find that tourist satisfaction indirectly, at least in part, affect intention to spread positive WoM among tourists through gratitude. Theoretical and practical contributions of the present study were discussed.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Pieter D. Samadara
AU  - Septia S. Dioh
AU  - David S. Latupeirissa
PY  - 2021
DA  - 2021/04/26
TI  - Tourist Satisfaction, Gratitude and Word of Mouth Intention:
BT  - Proceedings of the International Conference on Applied Science and Technology on Social Science (ICAST-SS 2020)
PB  - Atlantis Press
SP  - 425
EP  - 428
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210424.082
DO  - 10.2991/assehr.k.210424.082
ID  - Samadara2021
ER  -