Analyzing Persuasive Strategies Used in e-Brochures

DOI

10.2991/assehr.k.210424.049How to use a DOI?

Keywords

persuasive writing, brochure, promotion

Abstract

This research aims to analyze persuasive strategies used by the students of the English Department of Politeknik Negeri Padang (PNP) in creating e-Brochures. Ten brochures are chosen in this qualitative descriptive research. The data are the persuasion strategies applied in the brochures. After analyzing descriptively using Aristotle’s rhetorical ‘proof; ethos, logos, and pathos are found in the brochures. It is interesting to see that these brochures which talk about the natural view as the tourism destination tend to have some combination of persuasive strategies. It is implied that to create a good brochure, the writer has to consider the norm and value, then convince the reader with some argument or reason, and show his/her feeling about the object of the brochure.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Difiani Apriyanti
AU  - Sumira
PY  - 2021
DA  - 2021/04/26
TI  - Analyzing Persuasive Strategies Used in e-Brochures
BT  - Proceedings of the International Conference on Applied Science and Technology on Social Science (ICAST-SS 2020)
PB  - Atlantis Press
SP  - 256
EP  - 258
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210424.049
DO  - 10.2991/assehr.k.210424.049
ID  - Apriyanti2021
ER  -