Research on Teaching Practice for Graduation Project of Design Major Based on IP Design and Development

DOI

10.2991/icassee-19.2019.147How to use a DOI?

Keywords

IP design; local brand; personified design

Abstract

In recent years, a relatively new form of design communication and brand marketing has emerged in modern commercial design, that is, relying on a cultural and creative IP image to spread and strengthen the audience attraction. Design is no longer just about simply describing and disseminating the selling points and functions of products. Creating an appropriate popular personalized IP image or combining with an existing one and making integrated marketing will have a positive effect on brand promotion. This paper will record and summarize the practice process based on the design practice of IP design research in undergraduate graduation project.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Qiong Xie
AU  - Zhenjie Tao
PY  - 2019/11
DA  - 2019/11
TI  - Research on Teaching Practice for Graduation Project of Design Major Based on IP Design and Development
BT  - Proceedings of the 3rd International Conference on Art Studies: Science, Experience, Education (ICASSEE 2019)
PB  - Atlantis Press
SP  - 695
EP  - 699
SN  - 2352-5398
UR  - https://doi.org/10.2991/icassee-19.2019.147
DO  - 10.2991/icassee-19.2019.147
ID  - Xie2019/11
ER  -