Proceedings of the 2nd International Conference on Advance Research in Social and Economic Science (ICARSE 2023)

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Destination Branding Management: The Role Of Ministry Of Tourism And Creative Economy Development A Creative City In Indonesia

Authors
Prayudi Prayudi1, Kartika Ayu Ardhanariswari2, *, Ninik Probosari1
1Department of Communication Science, Universitas Pembangunan Nasional Veteran Yogyakarta, Depok, Indonesia
2Department of Management, Universitas Pembangunan Nasional Veteran Yogyakarta, Depok, Indonesia
*Corresponding author. Email: kartika_ayu@upnyk.ac.id
Corresponding Author
Kartika Ayu Ardhanariswari
Available Online 4 September 2024.
DOI
10.2991/978-2-38476-247-7_19How to use a DOI?
Keywords
creative city; creative economy; destination branding management
Abstract

A creative city is a city that has an ecosystem that supports the development of the creative economy. The development of creative cities in Indonesia is a complex process and requires pentahelix synergy from various stakeholders, especially the government. The purpose of this study is to analyse the role played by the Ministry of Tourism and Creative Economy Development in destination branding management in Indonesia, with an emphasis on creative city development. This research method uses qualitative research methodology and the method stage of the research procedure consists of in-depth interviews, focus group discussions, and literature study. In conclusion, the Ministry of Tourism and Creative Economy (Kemenparekraf) plays an important role in the development of creative cities in Indonesia as a regulator and facilitator. The destination branding management model for the development of creative cities in Indonesia includes policy formulation, destination brand positioning, brand communication, brand collaboration, and strategy development.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2nd International Conference on Advance Research in Social and Economic Science (ICARSE 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
4 September 2024
ISBN
978-2-38476-247-7
ISSN
2352-5398
DOI
10.2991/978-2-38476-247-7_19How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Prayudi Prayudi
AU  - Kartika Ayu Ardhanariswari
AU  - Ninik Probosari
PY  - 2024
DA  - 2024/09/04
TI  - Destination Branding Management: The Role Of Ministry Of Tourism And Creative Economy Development A Creative City In Indonesia
BT  - Proceedings of the 2nd International Conference on Advance Research in Social and Economic Science (ICARSE 2023)
PB  - Atlantis Press
SP  - 171
EP  - 181
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-247-7_19
DO  - 10.2991/978-2-38476-247-7_19
ID  - Prayudi2024
ER  -