Utilizing Instagram as a Promotional Platform for Lovrinz Publishing on Instagram Account
Authors
Erzha Indah Dwi Pratiwi1, Didik Hariyanto1, *, Kukuh Sinduwiatmo1
1Communication Studies Program, University of Muhammadiyah Sidoarjo, Sidoarjo, Indonesia
*Corresponding author.
Email: didikhariyanto@umsida.ac.id
Corresponding Author
Didik Hariyanto
Available Online 4 September 2024.
- DOI
- 10.2991/978-2-38476-247-7_27How to use a DOI?
- Keywords
- instagram; promotion; strategy; lovrin
- Abstract
This research aims to find out how to use Instagram as a promotional media. This research is based on the theory of promotion mix. This research was conducted by means of qualitative research by interviewing and analyzing the results of Instagram uploads and the number of books successfully printed each year then compared with previous research. The strategy uses Instagram as personal selling, human relations and personal selling through testimonials and content. Using Instagram proved to be very effective.
- Copyright
- © 2024 The Author(s)
- Open Access
- Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
Cite this article
TY - CONF AU - Erzha Indah Dwi Pratiwi AU - Didik Hariyanto AU - Kukuh Sinduwiatmo PY - 2024 DA - 2024/09/04 TI - Utilizing Instagram as a Promotional Platform for Lovrinz Publishing on Instagram Account BT - Proceedings of the 2nd International Conference on Advance Research in Social and Economic Science (ICARSE 2023) PB - Atlantis Press SP - 237 EP - 245 SN - 2352-5398 UR - https://doi.org/10.2991/978-2-38476-247-7_27 DO - 10.2991/978-2-38476-247-7_27 ID - Pratiwi2024 ER -