Implementation of Project Based Learning Model to Improve the Quality of Visual Communication Design Learning Through the Collaborative Program of Design Development and Branding Tourist Destinations in Kuningan Regency of West Java Province

DOI

10.2991/assehr.k.210203.004How to use a DOI?

Keywords

learning, project-based, contextual, thematic, integrated

Abstract

This study aims to develop a visual promotion design and branding of tourist destinations in Kuningan Regency. In implementation, the Study Program has integrated into the implementation of the 2018 Curriculum. All relevant courses are directed contextually, thematically, and integratively (Permendikbud No.3 of 2020). The study program organizes the learning plan in an integrated theme with the theme “Learning Based on Project Design and Branding Development for Tourism Destinations in Kuningan, West Java”. All students of class 2018 in semester 4 (four) as research samples and lecturers who manage study program courses in that semester work collaboratively. Learning that contains practicum in real fields begins with pre-research: problem identification and data collection in eight tourist destinations in the Kuningan Regency, West Java, which are the focus of design development. This study uses a qualitative output approach in the form of an innovative project-based learning model, as well as learning outcomes in the form of videography, photography, and other visual promotions. The results of the implementation of this learning are an effort to improve the quality of learning and strengthen competence in the Visual Communication Design study program, FPSD, Universitas Pendidikan Indonesia.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Nanang Ganda Prawira
AU  - Arief Johari
AU  - Aditya Aditama Putri Hikmatyar
PY  - 2021
DA  - 2021/02/04
TI  - Implementation of Project Based Learning Model to Improve the Quality of Visual Communication Design Learning Through the Collaborative Program of Design Development and Branding Tourist Destinations in Kuningan Regency of West Java Province
BT  - Proceedings of the 3rd International Conference on Arts and Design Education (ICADE 2020)
PB  - Atlantis Press
SP  - 12
EP  - 20
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210203.004
DO  - 10.2991/assehr.k.210203.004
ID  - Prawira2021
ER  -