The Visual Character Implementation of Wayang Figures in Branding Design in Vocational High School Through Students’ Critical Thinking Ability and Creativity

DOI

10.2991/assehr.k.200703.040How to use a DOI?

Keywords

visual characters, wayang figures, Branding, critical thinking, creativity

Abstract

Branding is one of the competencies that must be mastered by vocational students, especially students majoring in Visual Communication Design. In the current era of globalization, Brands are needed to give an identity as well as to introduce something, both the products and companies. Brands from various parts of the world enter many countries freely, and vice versa, the consumers or target markets can freely search for the product or company they want. In the process of designing Branding within the scope of vocational education, students must be competent in creating a Brand through a selection of names, logo designs, and application media. The concept of logo design must also have characteristics that distinguish it from that of the competitor companies. The application of visual character of wayang figures that is synchronized with the character of the product or company through the 21st-century skills is also intended to welcome the industrial era 4.0 in which the creative process and critical thinking of students are expected to bring up a Brand concept that is both unique and original. The visual character of the wayang figures is seen as having local wisdom and has many philosophies of meaning so that when applied in the design of Branding, it will produce a Brand with characters.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Gunawan
AU  - Trie Hartiti Retnowati
PY  - 2020
DA  - 2020/07/03
TI  - The Visual Character Implementation of Wayang Figures in Branding Design in Vocational High School Through Students’ Critical Thinking Ability and Creativity
BT  - Proceedings of the 3rd International Conference on Arts and Arts Education (ICAAE 2019)
PB  - Atlantis Press
SP  - 200
EP  - 203
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200703.040
DO  - 10.2991/assehr.k.200703.040
ID  - 2020
ER  -