Business Model Strategy for Utilization of Pregelatinized Cassava Flour (PCF) by Micro-Small-Medium Enterprise (MSME)

DOI

10.2991/978-94-6463-451-8_19How to use a DOI?

Keywords

pregelatinized cassava flour; business model canvas; micro-small-medium enterprise

Abstract

Micro-Small-Medium Enterprise (MSME) Siengkong as a start-up that utilizes PCF for producing bakery and noodle needs to optimize existing opportunities. Lack of intensive marketing seems to be a crucial challenge in running the MSME Siengkong. This study aimed to analyze the existing value chain, to identify internal and external factors that influence business, and to determine development strategy for Siengkong business. Data were obtained from primary and secondary sources. The primary data were collected through observation, interview, focus group discussion (FGD) and formal survey, while secondary data were obtained from literature studies such as journals and other published articles. The results showed that MSME Siengkong activities consisted of primary activities and supporting activities. The primary activities included production, distribution and selling of PCF based bakery. As supporting activities, MSME Siengkong provided cooking class for PCF-based baking products. The uniqueness of finished products and affordable price of PCF was found as main strength, while the higher price of the products compared to the wheat-based products was seen as main weaknesses. In addition, the products of Siengkong were highly accepted by millennials, suggesting that it could be assigned as the main opportunity. Meanwhile, the main threat was the lower price of both wheat flour and its bakery products. Therefore, this study suggests that the Siengkong business development strategy should prioritize cooperation with various parties.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - I Putu Wardana
AU  - Endang Yuli Purwani
AU  - Saktyanu Kristyantoadi Dermoredjo
AU  - Mutaqin
AU  - Bambang Sayaka
AU  - Sahat M. Pasaribu
AU  - Renny Rochani
AU  - Erliana Ginting
AU  - Dian Adi Anggraeni Elisabeth
PY  - 2024
DA  - 2024/07/14
TI  - Business Model Strategy for Utilization of Pregelatinized Cassava Flour (PCF) by Micro-Small-Medium Enterprise (MSME)
BT  - Proceedings of the 8th International Conference of Food, Agriculture and Natural Resource & the Second International Conference of Sustainable Industrial Agriculture (IC-FANRES-IC-SIA 2023)
PB  - Atlantis Press
SP  - 211
EP  - 218
SN  - 2468-5747
UR  - https://doi.org/10.2991/978-94-6463-451-8_19
DO  - 10.2991/978-94-6463-451-8_19
ID  - Wardana2024
ER  -