Evaluation and Analysis of Residents’ Subjective Perception of Digital Cultural Tourism: An Empirical Study Based on Structural Equation Model

DOI

10.2991/978-2-38476-253-8_12How to use a DOI?

Keywords

digital literature tourism; subjective perception; structural equation; modernization transformation

Abstract

The purpose of this study is to explore the factors that affect residents’ subjective perception of digital cultural tourism, and to study the extent to which each factor shapes these perceptions by establishing a structural equation model. Focusing on Hangzhou, a city in Zhejiang Province renowned for its pioneering role in China’s digital economy, the research leveraged a sample of 300 valid questionnaires. Hangzhou, with its advanced state of digital cultural tourism development, provided an ideal backdrop for this investigation. The findings reveal that cultural value identification exerts the most significant positive influence on individuals’ subjective perception of digital cultural tourism. Additionally, the recognition of cost-effective and equipment identification were also found to positively affect these subjective assessments. The study also found that cost-effectiveness can elevate the public’s cognitive engagement with digital cultural tourism, thereby influencing their willingness to participate. Based on our findings, we recommend enhancing the regulation of digital cultural tourism pricing at attractions, improving the cultural depth and quality of digital tourism content, and advancing digital technology to boost its benefits for cultural tourism. Through this study, we hope to foster the modernization and high-quality development of China’s tourism industry.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yue Ding
PY  - 2024
DA  - 2024/05/28
TI  - Evaluation and Analysis of Residents’ Subjective Perception of Digital Cultural Tourism: An Empirical Study Based on Structural Equation Model
BT  - Proceedings of the 2024 3rd International Conference on Humanities, Wisdom Education and Service Management (HWESM 2024)
PB  - Atlantis Press
SP  - 91
EP  - 98
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-253-8_12
DO  - 10.2991/978-2-38476-253-8_12
ID  - Ding2024
ER  -