An Analysis of the Impact of Large-scale Performing Arts Events on the Stock Price of Macao Gaming Enterprises: A Case Study of Galaxy Entertainment Group

Pengyang Li; Zequan Wang; Xiaodan Chen; Jiamin Jin

doi:10.2991/978-2-38476-281-1_12

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An Analysis of the Impact of Large-scale Performing Arts Events on the Stock Price of Macao Gaming Enterprises: A Case Study of Galaxy Entertainment Group

Authors

Pengyang Li¹^{, *}, Zequan Wang¹, Xiaodan Chen¹, Jiamin Jin²

¹Centre for Gaming and Tourism Studies, Macao Polytechnic University, Macao, 999078, China

²Law School, Zhejiang Normal University, Jinhua, Zhejiang, 321004, China

^*Corresponding author. Email: P2315727@mpu.edu.mo

Corresponding Author

Pengyang Li

Available Online 31 August 2024.

DOI: 10.2991/978-2-38476-281-1_12 How to use a DOI?
Keywords: Macao; Moderate Economic Diversification; Stock Price; Event Study Methodology
Abstract: Based on the development strategy of “1+4” adequate diversification of the Macao Government, we present a case study using event study methodology to evaluate the internal relationship between large-scale performing arts events held by Galaxy Entertainment Group in the process of diversification and transformation and its stock price changes. The results reveals that the five selected large-scale performing arts events all show a positive impact on the stock price of Galaxy Entertainment Group, which verifies the effectiveness of large-scale performing arts events as a marketing strategy to increase the stock price of Galaxy Entertainment Group.
Copyright: © 2024 The Author(s)
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title: Proceedings of the 2024 International Conference on Humanities, Arts, and Cultural Industry Development (HACID 2024)
Series: Advances in Social Science, Education and Humanities Research
Publication Date: 31 August 2024
ISBN: 978-2-38476-281-1
ISSN: 2352-5398
DOI: 10.2991/978-2-38476-281-1_12 How to use a DOI?
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

ris enw bib

TY  - CONF
AU  - Pengyang Li
AU  - Zequan Wang
AU  - Xiaodan Chen
AU  - Jiamin Jin
PY  - 2024
DA  - 2024/08/31
TI  - An Analysis of the Impact of Large-scale Performing Arts Events on the Stock Price of Macao Gaming Enterprises: A Case Study of Galaxy Entertainment Group
BT  - Proceedings of the 2024 International Conference on Humanities, Arts, and Cultural Industry Development (HACID 2024)
PB  - Atlantis Press
SP  - 86
EP  - 97
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-281-1_12
DO  - 10.2991/978-2-38476-281-1_12
ID  - Li2024
ER  -

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