Sustaining Organizational Change Trajectory: The Role of Charismatic Rhetoric Leadership Model Towards Turnover Intention During Organizational Changes

DOI

10.2991/978-94-6463-234-7_143How to use a DOI?

Keywords

Affective Commitment to Change; Charismatic Leadership; Charismatic Rhetoric Leadership; COVID-19 Pandemic; Leadership Style; Organizational Changes; Organization Identification; Turnover Intention

Abstract

Organizational life has become an inevitable feature of various changes. The COVID-19 Pandemic shows that organizations are forced to be ready to respond and adapt to any unexpected changes when they are abruptly faced with the condition of changing existing operating standards as well as structures. When it comes to adapting business processes and work models, a capable company is tough, agile, and innovative, which requires leaders with the courage and ability to change direction quickly and motivate and influence their employees to follow and support the changes. Because employees frequently perceive organizational changes as a threat and risk to their self-identity and purpose, leaders need to portray change as not a threat and that changes are required for the organization’s sustainability. This research investigates whether a charismatic rhetoric leadership model effectively softens employee intentions to leave the company even during organizational changes. Data is collected through an online survey of 240 respondents and is analyzed using Structural Equation Modelling Partial Least Square (SEM PLS). The results show that the charismatic rhetoric leadership variable has a t-statistic value of 4.087 > 1.96, and a p-value of 0.000 < 0.05 against the turnover intention variable, meaning that charismatic rhetoric leadership effectively influences employees to stay even during organizational changes.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Shanty Herawastuti
AU  - Yasmine Nasution
PY  - 2023
DA  - 2023/09/29
TI  - Sustaining Organizational Change Trajectory: The Role of Charismatic Rhetoric Leadership Model Towards Turnover Intention During Organizational Changes
BT  - Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)
PB  - Atlantis Press
SP  - 1358
EP  - 1369
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-234-7_143
DO  - 10.2991/978-94-6463-234-7_143
ID  - Herawastuti2023
ER  -