Digital Application For Promotion Palembang Carving Art
- DOI
- 10.2991/978-94-6463-386-3_39How to use a DOI?
- Keywords
- Digital Application; Promotion; RAD
- Abstract
Digital applications represent one of the current technologies gradually making their mark in the business industry. These applications can significantly enhance the efficiency and ease business professionals conduct various activities. However, a challenge in this realm lies in harnessing digital applications as promotional tools, especially in light of the prevailing reliance on conventional promotional media. The objective of this research is to leverage digital applications to promote the distinctive carving art of Palembang. The study has yielded a comprehensive digital application designed to showcase authentic Palembang carved products through a user-friendly website, interactive e-catalog, and engaging promotional videos. All these elements have been seamlessly integrated into a single, cohesive web-based digital application, meticulously developed using the PHP programming language and supported by a robust MySQL database. The research and discussion of the project are meticulously organized into three key stages following the Rapid Application Development (RAD) methodology. These stages include thorough requirements planning, a dynamic RAD Design Workshop, and precise implementation.
- Copyright
- © 2024 The Author(s)
- Open Access
- Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
Cite this article
TY - CONF AU - Arsia Rini AU - Yulian Mirza AU - Nurlaili Rahmi PY - 2024 DA - 2024/02/27 TI - Digital Application For Promotion Palembang Carving Art BT - Proceedings of the 7th FIRST 2023 International Conference on Global Innovations (FIRST-ESCSI 2023) PB - Atlantis Press SP - 360 EP - 372 SN - 2352-5401 UR - https://doi.org/10.2991/978-94-6463-386-3_39 DO - 10.2991/978-94-6463-386-3_39 ID - Rini2024 ER -