The Effect of Capital Readiness and E-Commerce Utilization on the Competitiveness of Micro, Small, and Medium Enterprises Woven, Palembang

DOI

10.2991/assehr.k.200407.034How to use a DOI?

Keywords

capital readiness, technology utilization, competitiveness

Abstract

This research is about the relationship and the effect of capital readiness, E-commerce Utilization on the competitiveness of tajung weaving small businesses in Palembang. The analysis technique used in this study is multiple linear regression analysis using primary data obtained directly from the studied sources, 90 people of weaving weavers in Palembang Kentang Region. The results stated Simultaneously Capital Readiness (X1), E-commerce Utilization (X2), significant positive effect and contributed to the competitiveness (Y1) of SMEs in Tajung Weaving in the Tuan Kentang area of Palembang by 66.7% percent. Capital readiness has a positive and significant effect on the competitiveness of SMEs in tajung woven fabric in Palembang city and this is consistent with the initial hypothesis of the study where capital readiness has a positive relationship on competitiveness. Regression coefficient which shows this positive relationship means the greater the value of capital readiness, the greater the competitiveness obtained. Partially, the E-commerce Utilization variable has a positive and significant influence on the competitiveness of tajung weaving businesses. This is in line with the hypothesis at the beginning of the study that E-commerce Utilization affects business competitiveness, meaning that the higher the E-commerce Utilization of a business, the more competitiveness is achieved.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Sulaiman
AU  - Bramntyo Muhamad Pangestu
AU  - Bainil Yulina
AU  - Siska Aprianti
PY  - 2020
DA  - 2020/04/10
TI  - The Effect of Capital Readiness and E-Commerce Utilization on the Competitiveness of Micro, Small, and Medium Enterprises Woven, Palembang
BT  - Proceedings of the 3rd Forum in Research, Science, and Technology (FIRST 2019)
PB  - Atlantis Press
SP  - 196
EP  - 200
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200407.034
DO  - 10.2991/assehr.k.200407.034
ID  - 2020
ER  -