Marketing Efficiency of Organic Rice in Lampung Province

DOI

10.2991/assehr.k.200407.001How to use a DOI?

Keywords

marketing channels, organic rice, marketing efficiency

Abstract

The problems that often occur in marketing organic rice is marketing channels have not been efficient. The purpose in this research was to identify the marketing channels of organic rice and analyze marketing efficiency of organic rice in Lampung Province. The location of the study was conducted purposive in organic rice producing districts, namely Pringsewu and South Lampung Regency. The research method uses descriptive methods. Data analysis uses qualitative and quantitative analysis (marketing margin and farmer’s share). Total respondents were 20 producer farmers, farmer groups, 2 village collecting traders, and 1 retailer. The results showed that there were 3 types of marketing channels, namely channel I (farmers - traders - consumers), channel II (farmers - farmer groups - retail - consumers), and channel III (farmers - tengkulak - consumers). In terms of the economics of marketing channels organic rice II is more efficient than marketing channels I and III. The market channel II has the highest farmer’s share value of 80.95% with the lowest margin of IDR.4,000 per kg.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Muhammad Irfan Affandi
AU  - Sri Handayani
PY  - 2020
DA  - 2020/04/10
TI  - Marketing Efficiency of Organic Rice in Lampung Province
BT  - Proceedings of the 3rd Forum in Research, Science, and Technology (FIRST 2019)
PB  - Atlantis Press
SP  - 1
EP  - 5
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200407.001
DO  - 10.2991/assehr.k.200407.001
ID  - Affandi2020
ER  -