Performance Evaluation System of Cross-border B2B E-commerce Website

DOI

10.2991/erms-18.2018.98How to use a DOI?

Keywords

Cross-border B2B E-commerce, E-commerce website, Performance evaluation, Fuzzy comprehensive evaluation, AHP

Abstract

Under the environment of globalization and the increasingly vigorous development of e-commerce, B2B cross-border e-commerce websites has increasingly occupied a prominent position in the industry, and the study of evaluation system of B2B cross-border e-commerce websites has triggered a discussion.This paper studies the performance evaluation method of B2B cross-border e-commerce website. The study based on the AHP model, fuzzy comprehensive evaluation model and the improved model according to the characteristics of the research object. This paper constructs a performance evaluation system of B2B cross-border e-commerce website with 15 basic indicators by means of questionnaire investigation, expert evaluating and the combination of qualitative analysis and quantitative analysis. Furthermore, this paper aims to provide optimal suggestions for the development of websites and provide strategic guidance for policy makers through the research on the performance evaluation of such websites.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Lu-lian Zou
AU  - Wen-zhuo Zhang
AU  - Rui Dong
PY  - 2018/04
DA  - 2018/04
TI  - Performance Evaluation System of Cross-border B2B E-commerce Website
BT  - Proceedings of the 2018 International Conference on Education Reform and Management Science (ERMS 2018)
PB  - Atlantis Press
SP  - 546
EP  - 551
SN  - 2352-5398
UR  - https://doi.org/10.2991/erms-18.2018.98
DO  - 10.2991/erms-18.2018.98
ID  - Zou2018/04
ER  -