Evaluation System of Cross-border B2B E-commerce Website Service Quality

DOI

10.2991/erms-18.2018.97How to use a DOI?

Keywords

Cross-border e-commerce, B2B, E-commerce website, Service quality, Evaluation system

Abstract

The article aims to explore the service quality evaluation system for cross-border B2B e-commerce websites. By using service quality related theories based on the classic service quality evaluation model SERVQUAL and combining the service characteristics of cross-border B2B e-commerce websites., the six dimensions and several basic indicators of the evaluation system are set and the cross-border B2B e-commerce website service quality evaluation system are established. Through the issuance of questionnaires and repeated analysis of the questionnaire data, the initial evaluation system was revised and the dimension weights were determined. A cross-border B2B e-commerce website evaluation system was established and its effectiveness and rationality were confirmed.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Rui Dong
AU  - Lu-lian Zou
AU  - Wen-zhuo Zhang
AU  - Man-chen Li
PY  - 2018/04
DA  - 2018/04
TI  - Evaluation System of Cross-border B2B E-commerce Website Service Quality
BT  - Proceedings of the 2018 International Conference on Education Reform and Management Science (ERMS 2018)
PB  - Atlantis Press
SP  - 540
EP  - 545
SN  - 2352-5398
UR  - https://doi.org/10.2991/erms-18.2018.97
DO  - 10.2991/erms-18.2018.97
ID  - Dong2018/04
ER  -