Study of Environmental Expanding and Education Methods in Practical Teaching of Advertising Professional

DOI

10.2991/ermm-14.2014.72How to use a DOI?

Keywords

advertising professional, practice teaching, environment expanding, teaching method

Abstract

In order to create a practical environment associated with teaching, market and society, a viewpoint of expanding advertising practical teaching is by the way of teaching practice and comprehensive analysis. By analyzing teaching methods, e.g. environmental needs of advertising practice, teaching block docking approach, the overall approach, the method of project tracking , and other supervision and evaluation system, expansion of advertising practice teaching environment can be achieved. The purpose of this paper is to provide thinkings and experience which can be useful for the adverting practical teaching in environmental expansion and teaching methods.

Copyright

© 2014, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Fangfang Bao
AU  - Wenchao Wang
AU  - Jie Ren
PY  - 2014/01
DA  - 2014/01
TI  - Study of Environmental Expanding and Education Methods in Practical Teaching of Advertising Professional
BT  - Proceedings of the 2014 International Conference on Education Reform and Modern Management
PB  - Atlantis Press
SP  - 262
EP  - 266
SN  - 1951-6851
UR  - https://doi.org/10.2991/ermm-14.2014.72
DO  - 10.2991/ermm-14.2014.72
ID  - Bao2014/01
ER  -