New Ideas for the Development of Red Cultural and Creative Products in the Long March National Cultural Park

DOI

10.2991/aebmr.k.220306.016How to use a DOI?

Keywords

Red culture; Cultural and creative products; Long March National Cultural Park; Red Army warriors; Blind box

Abstract

The Long March National Cultural Park is a major cultural system project under active construction in China. Based on the “Fly Wins Luding Bridge” war in Luding County, Sichuan Province during the Long March, this paper explores a new idea for the development of Sichuan Long March’s red cultural and creative products. The study believes that the development of red cultural creative products in the Long March National Cultural Park requires in-depth exploration of the cultural connotation of the Long March to refine the IP image of the Red Army Long March warriors. At the same time, blind boxes are considered as the product carrier to cater to the consumption preferences of current young consumer groups, and to create a blind box of the Red Army Warriors crossing Luding Bridge.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Xiaoning Zhao
PY  - 2022
DA  - 2022/03/17
TI  - New Ideas for the Development of Red Cultural and Creative Products in the Long March National Cultural Park
BT  - Proceedings of the 7th International Conference on Economy, Management, Law and Education (EMLE 2021)
PB  - Atlantis Press
SP  - 100
EP  - 105
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220306.016
DO  - 10.2991/aebmr.k.220306.016
ID  - Zhao2022
ER  -