The Development Status and Development Direction of Food Stores: “Online + Offline”

DOI

10.2991/aebmr.k.220306.015How to use a DOI?

Keywords

Physical store; Internet marketing; Offline economy; Online economy

Abstract

In the era of continuous development of the Internet, offline retail stores are gradually affected by e-commerce online stores, resulting in a continuous decline in sales of physical stores. There is a situation of “zero profit, no sales staff performance, and no customers” in offline stores. According to the sales situation and data in recent years, the combination of “online + offline” can help physical stores recover, and can completely fill the loopholes in online e-commerce and promote economic development. One of the major aspects of food is the most notable part of the sales process. This article mainly studies how to change the online and offline sales model in the Internet era, how to plan and develop brick-and-mortar stores and how to solve the current problems.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Zhe Li
PY  - 2022
DA  - 2022/03/17
TI  - The Development Status and Development Direction of Food Stores: “Online + Offline”
BT  - Proceedings of the 7th International Conference on Economy, Management, Law and Education (EMLE 2021)
PB  - Atlantis Press
SP  - 95
EP  - 99
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220306.015
DO  - 10.2991/aebmr.k.220306.015
ID  - Li2022
ER  -