Study on Cultivation Mechanism of Innovative Entrepreneurial Marketing Talents. Based on Experience of Universities in Taiwan

DOI

10.2991/emle-17.2017.162How to use a DOI?

Keywords

innovation and entrepreneurship; personnel training mechanism; marketing

Abstract

At present, innovation and entrepreneurship have been risen to the height of the national strategy. Under the background of national strategy deployment, marketing major as a highly practical major should actively promote the exploration and innovation in personnel training mode. This paper introduces the innovation and entrepreneurship education mode in universities in Taiwan, puts forward that we should cultivate innovative entrepreneurial marketing talents who adapt to the national strategy and regional economic development requirements and further analyzes the status quo of innovative entrepreneurial marketing personnel training to put forward the training path.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Juhua Xiu
PY  - 2017/12
DA  - 2017/12
TI  - Study on Cultivation Mechanism of Innovative Entrepreneurial Marketing Talents. Based on Experience of Universities in Taiwan
BT  - Proceedings of the 3rd International Conference on Economics, Management, Law and Education (EMLE 2017)
PB  - Atlantis Press
SP  - 756
EP  - 759
SN  - 2352-5428
UR  - https://doi.org/10.2991/emle-17.2017.162
DO  - 10.2991/emle-17.2017.162
ID  - Xiu2017/12
ER  -