Discussion on the Teaching Contents and Teaching Methods of Network Public Relations

DOI

10.2991/emle-17.2017.145How to use a DOI?

Keywords

network public relations; the teaching of public relations; four-step method of public relations

Abstract

With the endless appearance of the new media, new platforms and new means in the network era, the contradictions between the systematicness and the timeliness of the network public relations become increasingly prominent. It brings both challenges and confusions for teaching the course of network public relations. Based on the definition of the network public relations, this paper teases the links in the work of network public relations. The teaching contents and order of network public relations still shall follow the traditional four-step method of public relations, which includes four parts of the investigation, plan, execution and evaluation. First, the background of public relations will be explicit through the investigation of network public relations. Second, its characteristic with the dominance of new media will be embodied through the plan and execution of network public relations. Last, the feedback and communication will be conducted through the evaluation of public relations, so as to integrate the systematicness and timeliness of the network public relations. The link of teaching methods emphasizes the practicality and centers on each working link of network public relations, applying the courses to practice through the platform of WeChat Official Account.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jing Wu
AU  - Yang Xie
PY  - 2017/12
DA  - 2017/12
TI  - Discussion on the Teaching Contents and Teaching Methods of Network Public Relations
BT  - Proceedings of the 3rd International Conference on Economics, Management, Law and Education (EMLE 2017)
PB  - Atlantis Press
SP  - 681
EP  - 684
SN  - 2352-5428
UR  - https://doi.org/10.2991/emle-17.2017.145
DO  - 10.2991/emle-17.2017.145
ID  - Wu2017/12
ER  -