The Research of Bad Review on the Evaluation of the Network’s Influence on Consumer Choice
Authors
Donglian Zhu, Yali Li
Corresponding Author
Donglian Zhu
Available Online April 2015.
- DOI
- 10.2991/emim-15.2015.278How to use a DOI?
- Keywords
- Online evaluation; poor evaluation; consumers’ choice; Taobao
- Abstract
Ever since the 21st century, with the rapid development and popularization of the Internet in China, which has changed people’s way of life, new business mode and economic behavior also arise at the historic moment. In the traditional way of shopping, people share about consumption experience of commodities or services through face-to-face communication, which is online evaluation. Online evaluation affects consumers’ purchase decisions through affecting their trust, so this paper proposes the research of online evaluation’s influence on consumers’ choice based on this research background.
- Copyright
- © 2015, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Donglian Zhu AU - Yali Li PY - 2015/04 DA - 2015/04 TI - The Research of Bad Review on the Evaluation of the Network’s Influence on Consumer Choice BT - Proceedings of the 2015 International Conference on Education, Management, Information and Medicine PB - Atlantis Press SP - 1423 EP - 1426 SN - 2352-5428 UR - https://doi.org/10.2991/emim-15.2015.278 DO - 10.2991/emim-15.2015.278 ID - Zhu2015/04 ER -