Proceedings of the 2023 3rd International Conference on Education, Information Management and Service Science (EIMSS 2023)

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Design and Development of Online Simulation Training System for Marketing Specialty under Web Technology

Authors
Benyu Zhao1, Hainian Zhang1, Yan Hu1, *
1Chongqing College of Architecture and Technology, Chongqing, 401331, China
*Corresponding author. Email: 295738740@qq.com
Corresponding Author
Yan Hu
Available Online 28 September 2023.
DOI
10.2991/978-94-6463-264-4_102How to use a DOI?
Keywords
Web technology; Marketing; Simulation training; J2EE; Computer software application
Abstract

With the deepening of educational informatization, new educational concepts and technology applications are constantly integrated into the discipline system of marketing, which not only promotes the reform of traditional teaching mode, but also changes the training objectives of marketing professionals. In this regard, this paper will focus on the systematic, innovative and effective problems faced in the practice teaching process of marketing specialty, and put forward a set of construction scheme of online simulation training system based on Web technology, so as to promote the digital and network transformation of practice teaching and create a brand-new marketing practice teaching system. The system takes Javaweb technology as the core, and combines JSP pages with SSH server-side framework to form a Web application with B/S architecture, which is convenient for teachers and students to complete many teaching tasks such as remote login, simulation training and result evaluation through convenient and efficient online operation. Practice has proved that the functions of the system run smoothly, and the simulation training process is more suitable for the actual needs of current network marketing and digital marketing, which has certain value for the teaching reform of marketing specialty in colleges and universities.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2023 3rd International Conference on Education, Information Management and Service Science (EIMSS 2023)
Series
Atlantis Highlights in Computer Sciences
Publication Date
28 September 2023
ISBN
978-94-6463-264-4
ISSN
2589-4900
DOI
10.2991/978-94-6463-264-4_102How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Benyu Zhao
AU  - Hainian Zhang
AU  - Yan Hu
PY  - 2023
DA  - 2023/09/28
TI  - Design and Development of Online Simulation Training System for Marketing Specialty under Web Technology
BT  - Proceedings of the 2023 3rd International Conference on Education, Information Management and Service Science (EIMSS 2023)
PB  - Atlantis Press
SP  - 875
EP  - 881
SN  - 2589-4900
UR  - https://doi.org/10.2991/978-94-6463-264-4_102
DO  - 10.2991/978-94-6463-264-4_102
ID  - Zhao2023
ER  -