The Impact of Users’ Quantified Self Behavior on Their Willingness to Continue Using the Platform

DOI

10.2991/978-94-6463-210-1_22How to use a DOI?

Keywords

Quantified self; Achievement goal orientation; Flow experience; Self-efficacy; continuance usage intention

Abstract

How to improve users’ willingness to continue using the platform becomes particularly important for the competitive e-commerce platforms. This paper uses the questionnaire method to collect 258 data for empirical test, and probes into the internal mechanism of quantitative self-goal orientation affecting users’ willingness to continue to participate. It is found that both kinds of goal orientation can play a positive role in generating continuous use intention through self-efficacy, and user flow experience plays a positive moderating role in quantifying self-achievement goal orientation and self-efficacy.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Jing Han
AU  - Jing Zhao
PY  - 2023
DA  - 2023/07/25
TI  - The Impact of Users’ Quantified Self Behavior on Their Willingness to Continue Using the Platform
BT  - 2023 4th International Conference on E-Commerce and Internet Technology (ECIT 2023)
PB  - Atlantis Press
SP  - 171
EP  - 176
SN  - 2589-4943
UR  - https://doi.org/10.2991/978-94-6463-210-1_22
DO  - 10.2991/978-94-6463-210-1_22
ID  - Han2023
ER  -