2023 4th International Conference on E-Commerce and Internet Technology (ECIT 2023)

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The Application and Prospects of Blockchain Technology in the Development of National Geographical Indication Agricultural Products

Authors
Yi-chen Li1, Lei Yu2, *, Zheng-yi Yin1
1Major of Cultural Industry Management, Beijing City University, Beijing, 101309, People’s Republic of China
2Department of Economics and Management, Beijing City University, Beijing, 101309, People’s Republic of China
*Corresponding author. Email: yulei3731@gmail.com
Corresponding Author
Lei Yu
Available Online 25 July 2023.
DOI
10.2991/978-94-6463-210-1_23How to use a DOI?
Keywords
Blockchain technology; National Geographical Indication; Daxing watermelon
Abstract

The application of technology to strengthen the protection and development of national geographical indication agricultural products is a trend, and there have been many beneficial explorations. Daxing watermelon is one of the ten national geographical indication agricultural products in Beijing, and the product has been widely recognized. Its rich culture also has great appeal to consumers. However, in recent years, it has still faced the threat of counterfeit and shoddy products, causing losses to farmers and consumers. This study builds a traceability system based on blockchain technology for Daxing watermelon, displaying data on watermelon production, processing, transportation, and transactions, as well as corresponding cultural information to consumers, in order to establish consumer confidence in Daxing watermelon. Based on this, this study also explores the role that blockchain technology can play in protecting and developing Daxing watermelon, pointing out that there is still room for its application in traceability, optimizing the supply chain, reducing farmers’ production costs, and cooperating with government regulatory departments.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
2023 4th International Conference on E-Commerce and Internet Technology (ECIT 2023)
Series
Atlantis Highlights in Engineering
Publication Date
25 July 2023
ISBN
978-94-6463-210-1
ISSN
2589-4943
DOI
10.2991/978-94-6463-210-1_23How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yi-chen Li
AU  - Lei Yu
AU  - Zheng-yi Yin
PY  - 2023
DA  - 2023/07/25
TI  - The Application and Prospects of Blockchain Technology in the Development of National Geographical Indication Agricultural Products
BT  - 2023 4th International Conference on E-Commerce and Internet Technology (ECIT 2023)
PB  - Atlantis Press
SP  - 177
EP  - 186
SN  - 2589-4943
UR  - https://doi.org/10.2991/978-94-6463-210-1_23
DO  - 10.2991/978-94-6463-210-1_23
ID  - Li2023
ER  -