A Study of Marginal Masculinity in Men's Fashion Magazine Gentlemen's Quarterly

DOI

10.2991/cesses-19.2019.178How to use a DOI?

Keywords

text research; masculinity; men's fashion magazine; communication

Abstract

Media criticism research shows that the pursuit of symbols such as "elite" and "taste" in men's fashion magazines essentially belongs to the maintenance of "hegemonic masculinity". China's men's fashion magazine's understanding of "taste" "is not equal to 'good tasted' English. It's more about social class." In Cornell's theory of masculinity, two groups of concepts of masculinity with class as the core show that "hegemonic masculinity" as the dominant social status always systematically repels "marginal masculinity" through various ways. However, through the analysis of the content of the marginal masculine group in Gentlemen's Quarterly, it can be found that Gentlemen's Quarterly pays great attention to this group, and among these groups, Gentlemen's Quarterly puts forward criticism on the system problems.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Zhaokun Liu
PY  - 2019/10
DA  - 2019/10
TI  - A Study of Marginal Masculinity in Men's Fashion Magazine Gentlemen's Quarterly
BT  - Proceedings of the 2nd International Conference on Contemporary Education, Social Sciences and Ecological Studies (CESSES 2019)
PB  - Atlantis Press
SP  - 785
EP  - 787
SN  - 2352-5398
UR  - https://doi.org/10.2991/cesses-19.2019.178
DO  - 10.2991/cesses-19.2019.178
ID  - Liu2019/10
ER  -