Research on the Influence, Service and Ideological Guidance Function of WeChat Official Accounts of Higher Vocational Colleges Empirical Analysis Based on WeChat Official Accounts of 35 Demonstrative Higher Vocational Colleges in China

DOI

10.2991/cesses-19.2019.179How to use a DOI?

Keywords

higher vocational colleges; WeChat official accounts; WCI; Ideological guidance

Abstract

With WeChat official accounts of 35 model higher vocational colleges of China as the object, this research selected 7,883 tweets of the full sample posted from January 1 to December 31, 2018 for analysis, and based on quantitative analysis, did statistics of the times of tweeting, total number of tweets, total pageviews, total likes (thumbs up), overall communication, average communication, peak communication and WCI to rank the communication power, analyze the monthly average number of tweets, summarize the menu design, analyze the service and ideological guidance function of these WeChat official accounts as well as relevant issues. In addition, this paper puts forwards countermeasures for operation optimization.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ping Zhang
PY  - 2019/10
DA  - 2019/10
TI  - Research on the Influence, Service and Ideological Guidance Function of WeChat Official Accounts of Higher Vocational Colleges Empirical Analysis Based on WeChat Official Accounts of 35 Demonstrative Higher Vocational Colleges in China
BT  - Proceedings of the 2nd International Conference on Contemporary Education, Social Sciences and Ecological Studies (CESSES 2019)
PB  - Atlantis Press
SP  - 788
EP  - 793
SN  - 2352-5398
UR  - https://doi.org/10.2991/cesses-19.2019.179
DO  - 10.2991/cesses-19.2019.179
ID  - Zhang2019/10
ER  -