Proceedings of the 2021 International Conference on Culture, Design and Social Development (CDSD 2021)

Research on University Cultural and Creative Product Design

Authors
Ying Wang
Suan Sunandha Rajabhat University
Corresponding Author
Ying Wang
Available Online 24 January 2022.
DOI
10.2991/assehr.k.220109.018How to use a DOI?
Keywords
university campus; cultural and creative products; design
Abstract

Each university has its own cultural and historical characteristics, which can be condensed into the material carrier of campus cultural and creative products. Nowadays, more and more universities begin to operate their own campus cultural and creative products, which have become an important channel for foreign exchanges. At present, many universities have formed a systematic design and marketing system of cultural and creative products through continuous exploration and improvement, which has won the favor of teachers, students and visitors, and effectively spread the campus culture. Compared with foreign university campus cultural and creative products, there are still some shortcomings in the design of Chinese university cultural and creative products. Although there are exhibitions and sales offices for cultural and creative products on university campuses, most of them are stamps, postcards, maps and other souvenirs, which cannot meet people’s diversified needs. Based on this, this paper explores and analyzes the university cultural and creative product design.

Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 2021 International Conference on Culture, Design and Social Development (CDSD 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
24 January 2022
ISBN
978-94-6239-520-6
ISSN
2352-5398
DOI
10.2991/assehr.k.220109.018How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Ying Wang
PY  - 2022
DA  - 2022/01/24
TI  - Research on University Cultural and Creative Product Design
BT  - Proceedings of the 2021 International Conference on Culture, Design and Social Development (CDSD 2021)
PB  - Atlantis Press
SP  - 87
EP  - 91
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220109.018
DO  - 10.2991/assehr.k.220109.018
ID  - Wang2022
ER  -