Research on University Cultural and Creative Product Design

DOI

10.2991/assehr.k.220109.018How to use a DOI?

Keywords

university campus; cultural and creative products; design

Abstract

Each university has its own cultural and historical characteristics, which can be condensed into the material carrier of campus cultural and creative products. Nowadays, more and more universities begin to operate their own campus cultural and creative products, which have become an important channel for foreign exchanges. At present, many universities have formed a systematic design and marketing system of cultural and creative products through continuous exploration and improvement, which has won the favor of teachers, students and visitors, and effectively spread the campus culture. Compared with foreign university campus cultural and creative products, there are still some shortcomings in the design of Chinese university cultural and creative products. Although there are exhibitions and sales offices for cultural and creative products on university campuses, most of them are stamps, postcards, maps and other souvenirs, which cannot meet people’s diversified needs. Based on this, this paper explores and analyzes the university cultural and creative product design.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Ying Wang
PY  - 2022
DA  - 2022/01/24
TI  - Research on University Cultural and Creative Product Design
BT  - Proceedings of the 2021 International Conference on Culture, Design and Social Development (CDSD 2021)
PB  - Atlantis Press
SP  - 87
EP  - 91
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220109.018
DO  - 10.2991/assehr.k.220109.018
ID  - Wang2022
ER  -