Proceedings of the 2024 3rd International Conference on Comprehensive Art and Cultural Communication (CACC 2024)

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Transmission, Identification and Creation: Creative Transformation and Innovative Development of Intangible Cultural Heritage Short Video

Authors
Zhuya Cheng1, *
1Civil Aviation University of China, Tianjin, 300300, China
*Corresponding author. Email: zy_cheng@cauc.edu.cn
Corresponding Author
Zhuya Cheng
Available Online 5 November 2024.
DOI
10.2991/978-2-38476-287-3_7How to use a DOI?
Keywords
intangible cultural heritage; short video; creative transformation; innovative development
Abstract

This paper analyzes the dissemination and development of intangible cultural heritage short video from three aspects: transmission, identification and creation. From the perspective of 5W communication theory, this paper analyzes the current situation and bottleneck of the dissemination of intangible cultural heritage short video on the Tik Tok platform. From the perspective of intangible cultural heritage cultural symbols, cultural identity and the development of intangible cultural heritage culture, this paper explores the value implication and cultural empathy characteristics of intangible cultural heritage short video dissemination, and explores the practical path of creative transformation and innovative development of intangible cultural heritage short video in view of existing problems.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2024 3rd International Conference on Comprehensive Art and Cultural Communication (CACC 2024)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
5 November 2024
ISBN
978-2-38476-287-3
ISSN
2352-5398
DOI
10.2991/978-2-38476-287-3_7How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Zhuya Cheng
PY  - 2024
DA  - 2024/11/05
TI  - Transmission, Identification and Creation: Creative Transformation and Innovative Development of Intangible Cultural Heritage Short Video
BT  - Proceedings of the 2024 3rd International Conference on Comprehensive Art and Cultural Communication (CACC 2024)
PB  - Atlantis Press
SP  - 52
EP  - 59
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-287-3_7
DO  - 10.2991/978-2-38476-287-3_7
ID  - Cheng2024
ER  -