From the Contemporary Art World to the “Contemporaneity” of Aura: A Literature Review on Media, Technology and Art

DOI

10.2991/978-2-38476-287-3_26How to use a DOI?

Keywords

digital media; digital technology; art world; aura; contemporaneity

Abstract

New technologies, such as digital art, virtual reality and artificial intelligence, have transformed the creation subjects, aesthetic concepts and methods of creation in the art world, and expanded the boundaries of artistic expression and communication. By qualitatively analysing literature and combining the theories and concepts of the art world, ‘aura’ and cultural capital, this paper explores how new media and technologies change the creation and practice of art subjects, how to find the trace of aura in the contemporary art world, and whether new technologies can provide more people with opportunities for artistic experience and expression. The affordance of technology provides a driving force for innovation in artistic production, and the contemporaneity of aura has been newly interpreted in digital art. Aura is no longer limited to the artwork itself, but exists within the unique experience of the viewer. The development of technology cannot completely bridge the digital divide, and may also create new inequalities under the logic of commerce. The research and attention to art production in the era of digital technology should not stop at ‘schockwirkung’, but should also pay attention to the issues of cultural power behind it.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Airong Liu
PY  - 2024
DA  - 2024/11/05
TI  - From the Contemporary Art World to the “Contemporaneity” of Aura: A Literature Review on Media, Technology and Art
BT  - Proceedings of the 2024 3rd International Conference on Comprehensive Art and Cultural Communication (CACC 2024)
PB  - Atlantis Press
SP  - 210
EP  - 219
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-287-3_26
DO  - 10.2991/978-2-38476-287-3_26
ID  - Liu2024
ER  -