Proceedings of the 2024 3rd International Conference on Comprehensive Art and Cultural Communication (CACC 2024)

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Floating Signifiers - The Polysemy of Visual Signs in Conceptual Photography

Authors
Tingyun Zheng1, Xin Lin2, *
1Guangzhou Huali College, Guangzhou, China
2The Guangzhou Academy of Fine Arts, Guangzhou, China
*Corresponding author. Email: carllx@hotmail.com
Corresponding Author
Xin Lin
Available Online 5 November 2024.
DOI
10.2991/978-2-38476-287-3_14How to use a DOI?
Keywords
Conceptual Photography; Visual Signs; Floating Signifiers; Polysemy
Abstract

Conceptual photography, as a unique art form, has developed an independent visual language system and codes order in the field of contemporary art. This paper aims to explore the polysemy of visual signs in conceptual photography from the perspective of semiotics. Specifically, the paper explains in detail how conceptual photography reveals Floating Signifiers and their dynamic changes in different contexts through the rich visual language elements such as graphics, colors, light and shadow, texture, and words, in combination with the theory of floating signifiers. It further explores how visual signs are interpreted and given new meanings by viewers in different cultural and social contexts. This study not only enriches our understanding of the inner mechanism of conceptual photography, but also provides valuable references for practical creation, which is of great significance in promoting the innovation and development of the contemporary art field.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2024 3rd International Conference on Comprehensive Art and Cultural Communication (CACC 2024)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
5 November 2024
ISBN
978-2-38476-287-3
ISSN
2352-5398
DOI
10.2991/978-2-38476-287-3_14How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Tingyun Zheng
AU  - Xin Lin
PY  - 2024
DA  - 2024/11/05
TI  - Floating Signifiers - The Polysemy of Visual Signs in Conceptual Photography
BT  - Proceedings of the 2024 3rd International Conference on Comprehensive Art and Cultural Communication (CACC 2024)
PB  - Atlantis Press
SP  - 107
EP  - 112
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-287-3_14
DO  - 10.2991/978-2-38476-287-3_14
ID  - Zheng2024
ER  -